Visit Lauderdale has just launched its new global brand campaign, “Never Lose Your Splash,” providing travel agents and tour operators with fresh inspiration to position Greater Fort Lauderdale as a versatile and high-value destination.
The campaign showcases the destination’s strongest selling points: nearly 38 kilometers of sandy beaches, around 480 kilometers of navigable inland waterways, and a wide range of water-based experiences including boating, yachting, paddleboarding, and waterfront dining. These natural assets are complemented by a diverse hotel portfolio, from beachfront resorts to lifestyle and boutique properties, offering options for multiple target groups and budgets.
Greater Fort Lauderdale also stands out for its culinary diversity, cultural attractions, shopping, and year-round warm climate, making it ideal for fly-and-drive itineraries, city-and-beach combinations, and longer stays.
Improved air connectivity and new hotel developments further enhance accessibility and capacity for European markets.
The launch of “Never Lose Your Splash” aligns with major destination upgrades, including the expanded Broward County Convention Center, strengthening the region’s appeal for leisure, group, and MICE travel.
With this new campaign, Visit Lauderdale provides strong storytelling and clear product advantages that partners can confidently use to drive bookings and differentiate Greater Fort Lauderdale in the French market.
Contact: Visit Lauderdale, Ilona Arnold, Email: ilona@lieb-management.de
