On March 2nd, during the Oscars ceremony in Hollywood, Visit California unveiled « Up Around the Bend« , its new global campaign celebrating the spirit of road trips in California.
The campaign aims to attract travelers from France and around the world by offering an immersive experience in the ultimate road trip destination, highlighting iconic sites of the Golden State and unexpected discoveries. This campaign is part of a comprehensive strategy combining advertising, influencer collaborations, and digital innovations. With an estimated reach of 964 million impressions, « Up Around the Bend » seeks to inspire adventurers worldwide to explore California and experience unique journeys on the road.
Crisscrossed by the legendary roads of the USA (Route 66, Highway 1, etc.), California has all the of the ingredients for a golden road trip that will satisfy your clients: National Parks, film studios, iconic cities, local cuisine, accommodations for all budgets, artistic and cultural places, and iconic scene of sports and the American dream…
Discover the new campaign video now by clicking here and find all the information on road trips in California right here.
Contact: Hopscotch Tourism, Visit California representative in France, Leah Lehongre, Email: californie-tourism@hopscotchgroupe.com
