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The Charlottesville and Albemarle County Visitors Bureau launched a digital passport in partnership with the Monticello Wine Trail in October 2021 to highlight accessibility and approachability of the destination’s award-winning wineries. The digital passport allows visitors to check in at participating wineries on the Monticello Wine Trail to receive a complimentary wine glass after completing their tenth check in. This gamified approach creates excitement about the passport and encourages repeat visitation to Charlottesville and Albemarle County. Nearly all of the 40 wineries along the Monticello Wine Trail are currently participating.

Some of the newest winery additions include:

Merrie Mill Farm & Vineyard opened in summer 2021 and features a 5,000 square foot tasting room with eclectic antique furnishings, personal artwork and antique taxidermy.
Hazy Mountain Vineyard & Brewery opened in summer 2021. Nestled against the backdrop of the Blue Ridge Mountains, visitors can enjoy wine and craft beer in a tasting room inspired by the south of France.
Chiswell Farm & Winery opened in fall 2021 and is located in a historic Jeffersonian estate in the Albemarle County countryside. This newest area winery is owned and operated by Chiles Family Orchards.

Contact: Rep & Co, Capital Region USA Representative in France, Olivier Barthez, Email: Olivier@repandco-france.com